Automotive Marketing and Car Dealership Marketing

KEY FACTS about automotive marketing and automotive advertising today ..
Fact #1: Over 80% of new and used car purchases are researched on the Internet before buying.  Given that millions of new, web-enabled smartphones are being sold each month, this trend will only continue in years ahead. Fact #3: With all the responsibilities currently placed on the Internet Sales Manager and web staff, there simply isn’t enough time for anyone to take FULL ADVANTAGE of the web as a marketing tool .. not for each and every car.
Fact #2: It can take up to an hour to post JUST ONE CAR (with images, video, keywords, etc) to all of the sites that consumers are using every day to find their next car. Fact #4: When you consider your average profit per used car sold.  The cost of our service is so low you won’t even know you used it!  Nice ROI.

Having a website is only the first step in promoting yourself online! Car buyers search dozens of other sites before making a decision these days, so we think your listing should come up not only when they search your website, but also when they search other people’s websites (Vehix, Craigslist, etc).

Imagine creating 3,000 new doorways into your dealership every single month! Marketing Automotive will take your entire inventory and post it on over 30 social networks, the big three classified sites, (Craigslist, eBay, and Backpage) and up to 15 of the most popular automotive sites on the web today. Each new listing we place on the web provides a link back to your site, so each new car we list creates 45 new doorways into your dealership!

Getting the most out of your listings.

Placing listings is important, but we go the extra mile to make sure each and every listing is as valuable as possible, using a variety of different search optimization techniques to ensure listings show up on Google for local searches for both your city and also the make and model of car.

Most big dealerships already have some web people on staff, working on their website or eBay sales each day .. so why outsource to Marketing Automotive? The best use of your staff is doing what it does best, calling leads and getting them on the sales floor! Allowing us to work for you allows you to do what you do best SELL CARS!

The Hidden Benefit!

Already getting the most out of your local listings? Our automotive marketing service allows you to choose any city you want to compete in. Whether its your primary or secondary market either way, we’re giving you a whole new pool of prospects to market to.

Contact Marketing Automotive Today at 1-866-990-8155!

EASY, 24 HOUR SETUP! YOU COULD BE SELLING MORE CARS TOMORROW!


Visit Automotive Digital Marketing Professional Community (ADM)

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Automotive Marketing Reputation Management

Editors Note: This article is written as an extension to an article written by Jim Rodogna of at www.automotivedigitalmarketing.com about customer perception of used car selling tactics. Please read the full article here .

As more and more of the used car buying public begin using the internet prior to purchasing their vehicle used car dealerships must place an emphasis on the tactics they use to “seal the deal”.

When considering a Bait and Switch, the internet would seem to be the ideal place to start.  Lot’s of places to place the car at an unbelievable price to get people to come down to the dealership so that you can sell them a real car at a much more dealership friendly price.

Works all the time right?

What’s the worst that could happen?  So they complain maybe tell a few friends or family members not to shop with you.  In the end no big loss right?

With sites like Dealerator.com, Yelp, and good old Google, one wronged customer who perceives your business to be ethically challenged can now tell thousands not to buy from you.   With video and unlimited lines of text!

Imagine if a potential customer sees one of your cars on the internet and decides to look you up on the internet.  Below is a search result I got from Google on a dealership in my area.  The review shown is the first of 5 negative reviews warning any potential customer NOT to shop there.  Naturally I have blocked out the name and location.  I’m not trying to embarrass anyone here merely prove a point.

While there are simple methods to alleviate the issue of poor reviews. It is far easier and far more cost effective for dealerships to begin working honestly.

Instead of trying to milk every penny out of a customer treat them well and you will be remembered when friends and family are looking for their next car.

The alternative could mean the loss of any new business entirely.
Sound Serious?
It is.

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Ford posts best quarterly profit in 6 years

In a sign that the American auto industry is starting to turn around Ford posted its fourth straight quarterly operating profit and it’s best in over 6 years.

This is good news for the automaker and it’s investors who suffered big losses just a year ago during the height recession.

“We are ahead of where we thought we would be despite the still-challenging business conditions,” said Ford President and CEO Alan Mulally in a statement. “We remain on track to deliver solid profits and positive automotive operating-related cash flow for 2010, and we expect even better financial results in 2011.”

Read the full story here

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